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在线评论-网络口碑的主力军

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在线评论-网络口碑的主力军

daibaohfut创建于2011-09-05 最后编辑: 2011-09-06 17:49 1,200阅读 2人收藏
越来越多的人在网上发表评论或阅读评论，此二者构成了网络口碑传播。这里是关于网络口碑的一些经典论文，希望能对国内研究这一领域的学者有所帮助
共 8 个文档
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement 13p
pdf eWOM overload and its effect on consumer behavioral inten..
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
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Why provide an online review An extended theory of planned behavior and the role of Big-Five personality traits 12p
pdf Why provide an online review An extended theory of planne..
online review, An extended theory of planned behavior,Big-Five personality traits
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The Assimilative and Contrastive Effects of Word-of-Mouth Volume AnExperimental Examination of Online Consumer Ratings 16p
pdf The Assimilative and Contrastive Effects of Word-of-Mou..
Online Consumer Ratings
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WHAT MAKES A HELPFUL ONLINE REVIEW 16p
pdf WHAT MAKES A HELPFUL ONLINE REVIEW
WHAT MAKES A HELPFUL ONLINE REVIEW
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Electronic_Word-of-Mouth_via_Consumer-Opinion_Platforms_What_Motivates_Consumers_to_Articulate_Thems 15p
pdf Electronic_Word-of-Mouth_via_Consumer-Opinion_Platforms..
Electronic_Word-of-Mouth THORSTEN HENNIG-THURAU
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Self-Interest，reciprocity，and participation in online reputation systems 37p
pdf Self-Interest，reciprocity，and participation in online r..
Self-Interest，reciprocity，and participation in online reputation systems
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Born Unequal:A Study of the Helpfulness of User Generated Product Reviews 15p
pdf Born Unequal:A Study of the Helpfulness of User Generat..
Reviews,Helpfulness
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ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT 32p
pdf ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY A..
ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT
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